The future is now, and it is taking the shape of custom Athleisure apparel in a big way this Spring!
Here in the Midwest, we are all day-dreaming of Spring! So why not take a minute to look at some emerging apparel trends for Spring 2017? The first in our series of fashion trends for 2017, this edition focuses on the hottest options for creating your own custom Athleisure apparel – a trend that has only been getting hotter the last year or two.
Just what IS Athleisure apparel you may ask? Think of it as fashionable comfort with a sporty bent. This year’s trend focuses on sleek comfort with an emphasis on technical details and performance fabrics. Case in point: fashion forward warm-up jackets in high tech fleece are finished in details you might have previously only found in tailored clothing. Add Contrast trim and bindings add style, tech pockets for your smartphone, and high quality zippers to round out the feel of luxurious comfort. This is not your granny’s warm-up!
Decoration and Logos:
In addition to the higher overall quality of modern sportswear, we are also seeing more unique finishes and decorating techniques. Reflective logos, fashion foil imprints, and retro style patches are popping up everywhere. Also of note is a reliance on unique placement of these logos and graphics, in keeping with the light-hearted nature of Athleisure wear. These custom imprints are showing up on back collars, along legs of sweats or leggings, and with subtle placement on sleeves or hem lines. For custom logo apparel, it’s not about the brand as much as it is the style.
Fashion color trends for ladies’ sportswear and casual apparel are still up-to-the minute with vibrant, rich jewel tones, electric neon accents, and heathered effects on *everything*. (I love a heathered t-shirt!!)
In conclusion, sporty styles are where it’s at for Spring 2017. Bold colors, high tech features, and unique custom decoration round out the Athleisure trend with an eye to the future.
As always, drop us a line if you need help putting together a custom apparel program! We are ready to help.